Agent-level data (simulated consumers) for the Nevo (2000) cereal study. Contains integration nodes, weights, and demographic variables for 20 agents per market.
Format
A data frame with 1880 rows and the following columns:
- market_ids
Market identifier (must match nevo_products)
- city_ids
City identifier
- quarter
Quarter
- weights
Integration weights (sum to 1 within each market)
- nodes0
Integration node dimension 0
- nodes1
Integration node dimension 1
- nodes2
Integration node dimension 2
- nodes3
Integration node dimension 3
- income
Log income
- income_squared
Squared log income
- age
Age (transformed)
- child
Child presence indicator (transformed)