Product-level data from Lei Ma's baby_BLP project. Contains weekly sales of 11 over-the-counter pain relief products across 2 stores and 48 weeks, yielding 96 store-week markets and 1,056 observations.
Format
A data frame with 1056 rows and the following columns:
- market_ids
Market identifier (store-week)
- firm_ids
Product identifier (1–11)
- shares
Market share (sales / market size)
- prices
Retail price
- promotion
Promotion indicator (0/1)
- cost
Wholesale cost
- product
Product factor (for fixed effects)
See also
vignette("baby-blp-replication") for a walkthrough